Identities
“Not all storms come to disrupt your life, some come to clear your path.
Paulo Coelho
The passion to believe in the direction you are traveling and the knowledge to take customers along with you. That is a major ingredient to building their consideration and loyalty to your identity.
MCMP
This is a concept for the MCMP cemetery which is privately owned by the City of Santa Clara, CA.
While the city has its own brand, emblem/government seal, this ID is mated to that brand through its type font while promoting and positioning the staff/‘crew’, their efforts, energies, and engagements.
This is a work in progress.
Good2Grow
Here are a few design elements that represent this brand and its usage. Utilizing colors symbolic of growth while promoting sustainability and a country market atmosphere within local communities using a pallet of blue, green, and purples.
We’re here to build a place where farmers can tell their stories and so much more including the heirloom of food resources.
As well, a website and blog will help promote family farm endeavors and share their legacy with a broader audience as the increasing demand for a healthy and affordable food chain is not only needed but is available.
Stone Canyon Ranch
This is a work in progress and it represents Spanish Heritage.
It is in the style of Conquistador branding irons and metal works.
It uses the colors of the chaparral as reflected in the varied tones of sunrise and sunset. And, it uses very fluid and simple graphics to support the early west.
BeneBrands
This is the BeneBrands and BeneSweet™ branding supporting foods, dairy, beverages, diabesity, (diabetes and obesity), with a healthy sugar alternative. BeneBrands and its naturally healthy sugar alternative, BeneSweet.
Here are a few examples of this brand getting real with the audience through the messaging and positioning to medical professionals and their diabetes patients.
BeneBrands and BeneSweet encompassed 360º of branding messaging including taking our other brand Healthy Dairy to the streets during the hot summer months with free hand-outs of frozen yogurt and ice cream. As well. partnering with coffee houses and other cafe-type places where our messaging focused on health would reach all aspects of social circles.
260
This project was for a private estate. It represents a direct
representation of the architectural style and art throughout this beautiful and elegant place. The art is very modern, cubist, surreal,
and eclectic.
The architecture has a Frank Lloyd Wright flow, tones, textures,
and geometries.
SVHS
This project was for a group of dentist covering the gamut of procedures needed for oral health supporting the community of people in need. It was very important to separate this identity out from normal medical appearing images and forms. We wanted to make healthy the focus and how the health of one’s teeth and mouth is critical to their physical, emotional, and psychic health.
The clinics require a great deal of front work and all down the line of the brand hand shakes and engagements, everything is focused on making people’s lives better and not about promoting any individual.
It is truly a collaborative effort.